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Local SEO • Web Design • Digital Marketing

Local Marketing Services Built to Bring You More Customers.

Reach the people searching for what you sell—and give them a clear reason to call, book, or inquire. Edge connects local SEO, websites, social media, and advertising through focused services with clear scope and visible pricing.

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Element Nail BarHands-on operating experienceEdge’s work inside a real multi-location salon group shaped these standards.

Choose the next step

What does your business need most?

Start with the problem you want to make easier, then compare the offer that fits. Each link jumps to a focused service or package.

Better visibility in local searchExplore the relevant offerA website that makes taking action easierExplore the relevant offerHelp reaching customers through advertisingGoogle Ads / Meta AdsA more consistent social presenceExplore the relevant offerCoordinated support across locationsExplore the relevant offer

Services that fit the problem

Clear paths from a marketing problem to a useful next step.

Choose one service, compare the listed packages, or start with the free audit if you need help deciding.

Reach active local demand

Google Ads Management

Reach people actively searching for the service you offer.

Google Ads fits businesses that need a clear offer in front of an active search. Edge keeps the search, ad, landing path, and inquiry definition connected so clicks are not mistaken for customers.

What this can include
  • Search and Maps campaign strategy
  • Keyword, match-type, and negative-keyword management
  • Ad copy and extension optimization
  • Conversion tracking and understandable reporting
Explore Google Ads Management

Put a useful offer in front of potential customers

Meta Ads Management

Test offers and creative on Facebook and Instagram with a clear path to inquiry.

Meta Ads can fit a business that needs to introduce an offer, learn which audience and creative earn meaningful action, or support a considered purchase. Engagement is useful context; it is not the same as a customer.

What this can include
  • Campaign strategy and account structure
  • Audience, retargeting, and offer setup
  • Campaign copy and creative adaptation
  • Conversion-tracking review and monthly reporting
Explore Meta Ads Management

Focus paid campaigns on inquiries

Google & Meta Ads Management

Google & Meta Ads Management focused on customer inquiries.

Use Google when people are actively searching for a service; use Meta when an offer, audience, or creative needs to reach potential customers on Facebook and Instagram. Management fees and advertising spend remain separate, and reporting keeps clicks, inquiries, booked appointments, and customers distinct.

What this can include
  • Google Search and Maps campaign management
  • Meta audience, retargeting, and offer setup
  • Creative and landing-page coordination
  • Conversion tracking and reporting
Explore Google & Meta Ads Management

Be easier to find nearby

Local SEO

Help nearby customers find the services you want to grow.

Focus your search presence on relevant local demand, clearer service information, and an easier path to inquiry.

What this can include
  • Google Business Profile optimization
  • Local keyword and competitor mapping
  • Citation cleanup and listing governance
  • Review growth and response systems
Explore Local SEO

Make taking action easier

Web design

Give visitors a clear reason to choose you.

Present your services, answer buying questions, and make calling, booking, or contacting your business straightforward on a phone.

What this can include
  • Mobile-first design built around customer action
  • Up to five core pages for your offer and market
  • Tap-to-call, inquiry, booking, and promotion paths
  • Local SEO structure, schema, analytics, and editable content
Explore Web design

Keep your presence consistent

Social media

Keep your business visible without leaving content planning to the last minute.

Plan useful content, prepare it for the approved platforms, publish on a dependable rhythm, and report what customers can actually do next. Social Media Launch is one-time setup and starter content; ongoing management is a separate monthly service.

What this can include
  • Content planning and topic priorities
  • Platform-ready captions and graphics
  • Publishing and approval coordination
  • Monthly reporting and next actions
Explore Social media

Build trust and reasons to return

Reputation & retention

Build customer trust—and give people a reason to return.

Use honest review requests, practical response standards, monitoring, escalation, and retention support to help a good customer experience remain visible and useful. These capabilities are separately scoped when they are not part of the selected package.

What this can include
  • Policy-safe review request systems
  • Response standards and escalation rules
  • Reputation monitoring
  • Reactivation and retention support
Explore Reputation & retention

Coordinate across locations

Multi-location support

Local marketing for every location. One clear view for your team.

Coordinate shared standards, location-specific information, editing responsibilities, and reporting so the owner does not have to carry every update alone. Multi-location support is scoped separately from the listed packages.

What this can include
  • Location data and brand governance
  • Market-specific site and content systems
  • Central and local operating standards
  • Portfolio and location-level reporting
Explore Multi-location support

Compare services and pricing

Packages with scope you can inspect.

Every active package below uses the current Edge catalog. One-time work, monthly management, advertising spend, and separate scope are shown where they apply.

01

Google and Meta advertising

Start with the channel that matches the customer situation. Management fees and advertising spend remain separate.

ADS–G

Google Ads Management

Search & high-intent acquisition

Best for a business reaching people actively searching.Connect relevant searches to a clear offer, then track the inquiries those campaigns generate.
$999per month
Included deliverables
  • Search and Maps campaign strategy
  • Keyword, match-type, and negative-keyword management
  • Ad copy and extension optimization
  • Conversion tracking and landing-page review
  • Weekly bid, budget, and search-term optimization
  • Monthly lead and efficiency reporting
Discuss Google Ads

Scope and exclusionsAdvertising spend, landing-page builds, and call-tracking subscriptions are separate.

ADS–M

Meta Ads Management

Facebook & Instagram advertising

Best for a business testing offers on Facebook and Instagram.Put a clear offer in front of potential customers and measure meaningful actions beyond attention alone.
$999per month
Included deliverables
  • Campaign strategy and account structure
  • Audience, retargeting, and offer setup
  • Pixel and conversion-tracking review
  • Campaign copy and creative adaptation
  • Weekly budget and performance optimization
  • Structured testing and monthly reporting
Discuss Meta Ads

Scope and exclusionsAdvertising spend and net-new photo or video production are not included.

SEO–01

SEO Management

Local search authority

Best for a business that needs stronger local visibility.Focus search work on relevant local demand, clearer service information, and measurable inquiry paths.
$699per month
Included deliverables
  • One location or priority market
  • Monthly keyword and competitor priorities
  • Google Business Profile optimization and monitoring
  • On-page SEO for priority existing pages
  • 2 SEO content pieces or page upgrades per month
  • Internal links, schema, and citation oversight
  • Monthly visibility and conversion report
Discuss My SEO Plan

Scope and exclusionsWebsite rebuilds, new-location launches, and additional markets are scoped separately.

02

Social media

Choose a one-time launch package or ongoing monthly management. Their deliverables are different.

Standalone
SM–01

Social Media Launch

Standalone setup & content package

Best for a business building its social foundation.Launch with the profiles, starter content, and basic publishing plan needed to look consistent from day one.
$699one-time
Included deliverables
  • Facebook and Instagram setup or optimization
  • Google Business Profile and Yelp profile review
  • Social profile copy and image specifications
  • 3 custom graphic posts
  • 1 short-form video
  • 3 ready-to-publish captions
  • 30-day starter content calendar
Discuss Social Media

Scope and exclusionsOne revision round included. Client supplies brand access, photos, and source footage.

03

Web design

Give visitors clear service information, buying answers, and mobile-first paths to contact you.

From $999
WEB–01

Local Business Web Design

Conversion-focused, mobile-first website

Best for a business whose website makes choosing or contacting it harder than it should.Present services, answers, proof, and clear phone or inquiry paths in a mobile-first website.
$999one-time
Included deliverables
  • Up to five core pages
  • Mobile-first branded website design
  • Tap-to-call, inquiry, booking, and offer paths
  • Local SEO structure and schema
  • Analytics and conversion-tracking setup
  • Editable content areas and CMS handoff
  • Two consolidated revision rounds
Request a Website Plan

Scope and exclusionsDomain, hosting, paid third-party software, e-commerce fees, custom photography, extensive integrations, and larger service or location libraries are scoped separately.

Advertising spend is separate.Google and Meta management fees do not include the media budget paid to the platforms.
Both ad platforms: $1998 per month.This is the combined management fee before advertising spend.
Base scope is one location.Additional locations, languages, websites, or substantially different markets require a revised scope.

Built from real operating experience

Edge was shaped inside Element Nail Bar.

Edge’s hands-on work with Element Nail Bar informs the standards behind local websites, search visibility, social publishing, customer paths, and multi-location content operations. It is operating experience, not an independent customer testimonial.

ELEMENT NAIL BAROperating experience
01

Local market architecture

Location-specific websites and search strategies within one governed brand system.

02

Service-led SEO

Search and service information organized around the questions customers ask.

03

Conversion systems

Mobile-first menus, booking paths, calls, directions, reviews, and local proof.

04

Scalable publishing

Editor workflows, page-level SEO controls, internal links, and reusable content standards.

Company-owned + franchised marketsExperience that transfers to local service businesses

Additional support

Add only the support the plan needs.

These extensions are available when the agreed scope calls for them and are not included in every package.

01

Website Care & Conversion

Ongoing website updates, landing-page tests, seasonal offers, and conversion-path improvements after launch.

Discuss this support
02

Brand & Creative System

Logo refinement, design templates, offer creative, and reusable visual standards for your team.

Discuss this support
03

On-Site Content Day

A planned photo and short-form video production session for a stronger content library.

Discuss this support
04

New-Market Launch

Pre-opening search presence, local pages, listings, reputation foundations, and launch campaigns.

Discuss this support

What happens after an inquiry

A simple path from question to agreed scope.

The audit or first conversation is used to understand the business and recommend the lightest useful next step.

01

Tell us about your business and priorities.

We start with the business, market, and priority.

02

Review the recommended service and scope.

We explain the recommended service and its scope.

03

Agree on the work and next steps.

We agree on the work and the next step.

Buyer questions

What owners usually want to know.

Review the service choices, fees, advertising spend, website scope, and how results are measured before you inquire.

Which service should I start with?+

Start with the free audit when you are unsure. We review your market, offer, customer path, and current visibility, then discuss the service that fits the priority.

Can I hire Edge for one service?+

Yes. A focused engagement can be the right fit when one service addresses the current priority.

What is included in each fee?+

Each package card lists its approved deliverables and material exclusions. Additional locations, new builds, advertising spend, and other separate scope are identified where they apply.

Is advertising spend included?+

No. Google Ads and Meta Ads management fees cover the listed management work. The media budget paid to the advertising platform is separate.

Does a website build include ongoing SEO?+

The web design package includes the listed local SEO structure, schema, analytics, and conversion setup. Ongoing SEO management is a separate monthly package.

Can you work with my existing website?+

Often, yes. The audit or first conversation can identify whether improving the current site is more useful than rebuilding it.

Do you support businesses beyond salons?+

Yes. Element Nail Bar is the operating proof environment, while Edge is designed for local and multi-location service businesses.

How are results measured?+

Measurement depends on the service and available access. We look at meaningful actions such as calls, forms, inquiries, and platform reporting rather than promising a particular ranking, sales volume, or return.

Free local visibility audit

Know What to Fix Before You Spend More on Marketing.

Tell us about your business, website, and market. Request an audit to identify the most useful next steps and discuss the service that fits your priorities.

Request My Free Audit